Research Associate and Doctoral Candidate
DFG Research Training Group 2720:
Digital Platform Ecosystems (DPE)
(HK16) Room 112
Dr.-Hans-Kapfinger-Straße 16
94032 Passau
Tel.: +49 851 509-5085
E-Mail: Sarah.BenMessaoud@uni-passau.de
Office hours: to be arranged (please sign up for an appointment)
Sarah ben Messaoud is a research assistant at the Chair of Internet and Telecommunications Business since April 2024. She holds a generalist Master of Science in Business Administration and a Bachelor of Science in Business Administration and Economics from the University of Passau.
During her studies, she worked as an intern for EY, as a working student for a young startup (‘letsact’) where she supported the team in building an app for volunteer work, and as a research assistant for the DeepWrite project at the University of Passau, which aims to improve the learning success of students through the use of AI.
She also completed a stay abroad at the Católica Porto Business School (Portugal).
Ben Messaoud, S. & Krämer, J. 2026. Badges of Influence: How Digital Platforms Induce Decoy-Like Effects to Steer Consumer Choice. International Conference on Information Systems Proceedings (ICIS 2026) (Lisbon, Portugal).
Ben Messaoud, S. & Krämer, J. (2026). The Impact of Punitive Badges on Digital Platforms. Wirtschaftsinformatik 2026 Proceedings (Linz, Austria).
Ben Messaoud, S., Krämer, J., & Sachs, N. (2024). The Odd One Out: An Experimental Investigation of Avatar-Mediated Communication on Homophily and Trust. International Conference on Information Systems Proceedings (ICIS 2024) (Bangkok, Thailand).
Ben Messaoud, S. & Krämer, J. 2026. Positive and Negative Signals through Badges on Digital Platforms: Experimental Evidence on Consumer Choice. Economic Science Association World Meeting (ESA 2026) (Los Angeles, USA).
Ben Messaoud, S. & Krämer, J. 2026. Dominance-Shifting Without Decoys: How Platform Badges Reshape Consumer Choice. The Annual Meeting of the Society for Judgment and Decision-Making (SJDM 2026) (San Diego, USA).
Ben Messaoud, S. & Krämer, J. 2026. Steering Consumer Choice on Digital Platforms through Endorsement and Punitive Badges. Kilpisjärvi Information Systems Seminar (KISS 2026) (Kilpisjärvi, Finnland).
Ben Messaoud, S. & Krämer, J. 2026. Digital Decoys by Design: Steering Consumer Choices through Endorsement and Punitive Badges on Digital Platforms. DPE Forum (Passau, Deutschland).
Sarah ben Messaoud is involved in the following courses:
