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Sarah ben Messaoud, M.Sc.

Research Associate and Doctoral Candidate
DFG Research Training Group 2720:
Digital Platform Ecosystems (DPE)

(HK16) Room 112
Dr.-Hans-Kapfinger-Straße 16
94032 Passau

Tel.: +49 851 509-5085
E-Mail: Sarah.BenMessaoud@uni-passau.de

Office hours: to be arranged (please sign up for an appointment)

CV

Sarah ben Messaoud is a research assistant at the Chair of Internet and Telecommunications Business since April 2024. She holds a generalist Master of Science in Business Administration and a Bachelor of Science in Business Administration and Economics from the University of Passau.

During her studies, she worked as an intern for EY, as a working student for a young startup (‘letsact’) where she supported the team in building an app for volunteer work, and as a research assistant for the DeepWrite project at the University of Passau, which aims to improve the learning success of students through the use of AI.

She also completed a stay abroad at the Católica Porto Business School (Portugal).

Research Interests

  • Using experimental methods to study consumer behavior (e.g., through survey experiments)
  • Trust formation on digital platforms
  • Perceptions of and trust toward avatars in online environments, and their subsequent impact
  • The impact of using platform badges (e.g. "Superhost") as quality and reputation signals on digital platforms
  • Platform design and governance mechanisms and their subsequent impact (e.g., on complementor behavior)

Publications

Ben Messaoud, S., Krämer, J., & Sachs, N. (2024). The Odd One Out: An Experimental Investigation of Avatar-Mediated Communication on Homophily and Trust. International Conference on Information Systems Proceedings (ICIS 2024). Bangkok, Thailand.

Teaching

Sarah ben Messaoud is involved in the following courses:

  • Bachelorseminar Digital Platform Ecosystems
  • Masterseminar Digital Platform Ecosystems
  • Bachelorkolloquium Internet- und Telekommunikationswirtschaft
  • Masterkolloquium Internet- und Telekommunikationswirtschaft
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